PRESS RELEASES

Pulse Stage Lighting Named Preferred Lighting Vendor for SIR Stage37, NYC’s Hottest New Event Space

(Hillsborough, NJ – January 31st, 2011)  Pulse Stage Lighting, LLC proudly announces that it has been named the preferred lighting and video vendor for SIR Stage37, SIR’s hottest new event space in New York City, effective October 2010.

Located at West 37th Street between 10th and 11th Avenues in Manhattan and owned by national stage and studio powerhouse Studio Instrument Rentals (SIR), SIR Stage37 boasts 13,600 square feet of contiguous space, 26+-foot high ceilings, and an open and contemporary setting that supports and enhances a broad range of venues, from concerts and private parties to fashion shows, new product releases, and corporate events.  Open since October 2009, the high-profile venue has already hosted rehearsals by heavyweights Metallica, U2, Mary J. Blige, and Lady Gaga as well as prestigious events by Jose Cuervo and other top-tier brands and companies.

A major player on the entertainment lighting and production scene since the 1990’s, Pulse Stage Lighting has supported dozens of major events at SIR Stage37 since October 2010 with its own professional and specially-rigged lighting, trusses, and video, creating high-impact events and relieving renters of the burden and associated labor costs of bringing in their own systems.  Says SIR Audio Production Manager Baker Lee, “the guys at Pulse Stage Lighting are outstanding technicians and extremely creative thinkers and we’re delighted to have them on board at SIR Stage37.  Their attention to detail and personal, hands-on service cover every detail that we need and truly make every show look great.”

Pulse Stage Lighting President Scott de Villers, who has known and worked with SIR’s Lee for over 15 years, is equally excited to be a part of the SIR family and the SIR Stage37 production team.  “With its high ceilings and open floorspace, SIR Stage37 is an incredibly versatile venue and is extremely well set-up for projects,” de Villers says.  “We’re so proud to have the opportunity to be at SIR Stage37 and to serve and help support the growth of this breakthrough new space.”

About Pulse Stage Lighting, LLC

Taking full-service event production to the next level, New Jersey-based Pulse Stage Lighting is a one-stop resource for the highest quality lighting, sound, video, staging, and pipe and drape services to meet the objectives of any event.  A leader in the entertainment industry for over 20 years, Pulse Stage Lighting’s experienced team delivers high-quality systems, expertise, precision, and responsive service to optimally support the theme at hand and elevate the impact of any event to its highest level.  From international premiers and private parties to concerts and corporate gatherings, Pulse Stage Lighting covers your complete production needs.  For more information on Pulse Stage Lighting, visit www.pulsestagelighting.com or call (866) 387-7024.

Pulse Stage Lighting LLC 198 Route 206 South, Suite 3B Hillsborough, NJ 08844 (866) 387-7024

About SIR

Founded in 1967, Studio Instrument Rentals (SIR) is America’s original backline company and continues to be the industry leader in all phases of the entertainment business. With locations in the heart of 13 major entertainment markets nationwide, Studio Instrument Rentals offers the nation’s largest, best equipped, and most respected backline, audio, rehearsal and production support service. For more information on SIR, visit www.sir-usa.com or contact its newest New York City venue, SIR Stage37, at (212) 239-9603 or info@stage37events.com. SIR Stage37 is on the web at www.stage37events.com.